This week The Brand Accelerator™ released The Beverage Commercialization Master Program™, an executive program for beverage founders, executives and leadership teams.
After 30 years of building beverage and media businesses, I see the same pattern again and again: the right decisions, made in the wrong order. Founders sign the distributor before the price can carry the margin. They say yes to the big-box buyer before the cash can carry the order.
The Master Program puts those decisions back in the right order: pricing, distribution, retail and capital, before they become expensive.
It works on its own or alongside my hands-on advisory work. Every program purchase takes up to $2,000 off your first month of advisory, and the first call is free.
Read the full announcement on BevNET.
The Brand Accelerator Releases The Beverage Commercialization Master Program
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