BOOKS BY DOUGLAS FULTON
The GROW books.
Two playbooks for building beverage brands in new categories, written from the operator’s side.
The Playbook for Better-For-You & Functional Beverage Brands
VOLUME 2 · 2026
Non-alcoholic. Functional. Hemp-infused. The fastest-growing categories in beverage are redefining how the next generation consumes. But opportunity without architecture collapses under its own weight.
GROW Vol. 2 shows what it actually takes to build, scale and protect beverage brands in volatile, high-growth categories, drawing on real founder stories, national rollout case studies, distributor negotiations and regulatory shocks.
Inside you will learn
How to structure distributor agreements that protect long-term valuation
Why pricing psychology determines velocity
How to build a portfolio strategy that mitigates regulatory risk
The mechanics of scaling across 12 states
How to prepare for acquisition before the offer arrives
Why non-alcoholic and functional categories provide federal clarity and growth stability
This is not theory. This is architecture.
VOLUME 1 · 2022
A roadmap to successfully launch cannabis beverages, written for the licensed adult-use and medical markets. It will save you time and money, with real industry insight to avoid the “potholes” on your brand journey.
A Blueprint to Successfully Launch Cannabis Beverages
PRAISE FOR GROW VOL. 1
“To stay on the road and not in the ditch, Doug shares a wealth of real experience to help you in this industry.”
Richard Gillis
President, Tinley’s Brands USA, Tinley Beverage Co.
“Doug is very honest and communicative. He is able to see through the obstacles and keep the goal in mind. In my experience, he has assisted companies evolving from the idea stage through the exit.”
Danny Hurwitz
Managing Director, ROTH Capital, ROTH Canada ULC
“Douglas Fulton is firmly in the first rank of cannabis beverage pioneers. His wealth of experience will guide you through an industry fraught with pitfalls and changing regulations to effectively launch a cannabis beverage.
Ty Bowers
Founder, Ty Bowers Design
The books give you the playbook. Working together applies it to your brand.
The introductory call is free.