NON-ALCOHOLIC BEVERAGE CONSULTING
Non-alcoholic beverage consulting from someone who has built the companies.
The Brand Accelerator is a non-alcoholic beverage consultancy led by Douglas Fulton, an operator who has built three beverage platforms, one public and two private, and advised more than 100 brands.
We work side by side with founders and leadership teams on the decisions that decide whether a non-alcoholic brand scales: pricing, margins, manufacturing, distribution and retail.
WHAT WE WORK ON TOGETHER
Pricing and margin that hold up through a distributor and at retail
Manufacturing and co-packer choices
Distribution: which distributor, which states, in what order
Retail sell-in, and earning the second order, not just the first
Capital, and the order these decisions should be made in
RESULT
Beckett's non-alcoholic. Douglas was on the board and co-CEO at the creation of Beckett's and built its strategy to market. It launched in a 375ml size under $20 when competitors sold 750ml bottles at $35 and up. The smaller bottle doubled velocity, and Beckett's became Total Wine & More's No. 3 non-alcoholic seller by volume, behind Athletic Brewing and Heineken 0.0.
QUESTIONS
Who do you work with?
Founders of non-alcoholic brands at any stage, from idea to in market, and leadership teams of established companies entering the category.
How does working together start?
With a free introductory call. Douglas reads every request and replies within 2 business days. Most founders work with us 4 to 6 months. Some need a month.
The introductory call is free.