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From first formula to national shelf, capital and exit.
The complete Founder Operating System™. Twenty-three modules take you through every commercial decision in the order an operator makes it: your brand model, pricing and margin, manufacturing, distribution, retail and big-box, DTC, capital and exit. Built by Douglas Fulton from 30 years of building beverage and media platforms, including 3 beverage platforms, 1 public and 2 private.
What's inside:
• 23 modules (Word + PDF)
• 2 Excel financial models
• 23 high-resolution diagrams
• Field case studies
• Start Here guide and welcome video
For founders and executives building or scaling a non-alcoholic, functional or adult-alternative beverage brand, from pre-launch to about $15M in sales. Use it on your own, or with Douglas.
Every purchase earns up to $2,000 off your first month of advisory with Douglas when you start within 30 days ($1,500 within 60).
All sales are final.
From first formula to national shelf, capital and exit.
The complete Founder Operating System™. Twenty-three modules take you through every commercial decision in the order an operator makes it: your brand model, pricing and margin, manufacturing, distribution, retail and big-box, DTC, capital and exit. Built by Douglas Fulton from 30 years of building beverage and media platforms, including 3 beverage platforms, 1 public and 2 private.
What's inside:
• 23 modules (Word + PDF)
• 2 Excel financial models
• 23 high-resolution diagrams
• Field case studies
• Start Here guide and welcome video
For founders and executives building or scaling a non-alcoholic, functional or adult-alternative beverage brand, from pre-launch to about $15M in sales. Use it on your own, or with Douglas.
Every purchase earns up to $2,000 off your first month of advisory with Douglas when you start within 30 days ($1,500 within 60).
All sales are final.