A board advisor for beverage companies entering non-alcoholic.

Established spirits, beer and beverage companies are moving into non-alcoholic and into drinks with an effect. Most boards have no one who has built in these categories. Douglas Fulton has.

He serves as an advisory board member and as a senior advisor to leadership teams entering non-alcoholic and Functional + Effect, bringing an operator's view to decisions that are new to the company.

WHAT WE WORK ON TOGETHER

• Where to enter: non-alcoholic, functional, or Functional + Effect, and with which effect

• Build, buy or partner, and what makes a brand worth acquiring

• How a new category reaches the shelf, and the mistakes that cost large companies time

• Pricing, pack size and placement for a category shoppers are still learning

• Regulatory direction, including when hemp THC may be ready (Douglas expects around 2028)

EXPERIENCE

30 years of building platforms for beverage and media across the US, Canada and Europe. Three beverage platforms, one public and two private, with enterprise scale. Five years on the board of a publicly listed beverage company, where he was co-CEO from the beginning. On the board at the creation of Beckett's, which became Total Wine & More's No. 3 non-alcoholic seller by volume. Earlier, EVP Europe at NASDAQ-listed SBS Broadcasting.

QUESTIONS

Is this a board seat or advisory work?

Yes. The first call and everything discussed in it stay confidential.