Distribution that builds a brand, not just a first order.

The Brand Accelerator advises beverage founders and distributors on distribution and route to market: which distributor, which states, which retailers, and in what order.

Douglas Fulton has signed distributors, built sales plans and taken brands national. He does not sell your product for you. He helps you make the distribution decisions that protect your cash and set you up to scale.

WHAT WE WORK ON TOGETHER

• Choosing a distributor, and what they are really deciding in the first meeting

• Distribution agreements: terms, territory and what termination looks like

• The order: prove it in one market or retailer, then expand

• Retail sell-in, promotion plans and the reorder

• The distribution math: your margin at every step from your dock to the shelf

FOR DISTRIBUTORS

The non-alcoholic shelf is changing. Hemp THC is waiting on regulation, which Douglas expects to settle around 2028. Distributors who add Functional + Effect brands now, with botanicals such as kava and kanna, are building the next category instead of waiting on the last one. Douglas advises distributors on which brands to add and how to launch them. Distributors are welcome to request a call.

RESULT

Beckett's non-alcoholic was proven in one retailer first, BevMo, before Douglas brought in a national sales partner to take it across the country. It went on to become Total Wine & More's No. 3 non-alcoholic seller by volume.

QUESTIONS

Do you give us a list of distributors?

No. We advise you on the distributors you are talking to and help you choose the right one and the right terms.

When should a founder start planning distribution?

Before the first production run. Price, pack size and margin decide which distributors will take you.